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A quick search on their channel and you’ll find 21 videos related to the game, which has only been released for four months. Gearbox has been aggressive in their YouTube use with Borderlands 2. Let’s check out what they’ve done with YouTube. That’s just a taste of what Gearbox has accomplished so far. For starters, here’s an infographic seemingly mocking the idea of infographics, and spreading information about the ridiculous claim of having 87 bazillion guns for players to use in the game: They completely embrace the over-the-top insanity of their brand and go wild with it in every way they possibly can. I had never seen a gaming company use social media so well, and so consistently well for that matter. Gearbox and Social Mediaįor me, Gearbox’s embrace of social media came out of the blue. This would be the start of their aggressive social media use. After noticing the craziness, at the end of the video you’ll see links to Facebook and Twitter, as well as Gearbox’s homepage. If you’re curious for an idea about this universe, see the original trailer announcing the Borderlands 2 release date. Really, it should be called an entertainment package… if that exists. Almost everything goes in Borderlands, and it sets it apart from many games not to mention the fact that it’s also an extremely well made game. They aren’t afraid of including adult language, jokes, innuendo, or being rather offensive. Gearbox has created characters with depth and personality in the original and the sequel. Before we get into that, I’d like to set the stage for the Borderlands universe.īorderlands is a game about going over the top, pushing the boundaries of what’s acceptable, and being hilarious while doing it. In September of 2012 they released the sequel and did so with a great deal of hype and support, relying heavily on YouTube and social media. With that aside, Gearbox has created a universe out of their original hit game Borderlands which sold over 3 million units since its release in 2009. It has been rated mature (for ages 17+) by the ESRB. They are marketing to people who enjoy games and have been playing them for years. The company isn’t trying to market to those gamers. This isn’t your juvenile 13-year old kids game. I have to be frank here Gearbox’s new Borderlands 2 video game is a game designed for adults.
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#What is twitter adder software software#
For the past four months I have been watching Gearbox Software implement and maintain what might be the best social media support of a product I have ever seen. This time, my reasons for bringing up video games are related to expert use of social media and branding. The last time I delved into one of my favorite pastimes for inspiration, I wrote about how much I loved Valve Software’s gamified distribution model.